Trigger
The product team starts research during quarterly category planning, a new collection proposal, or a material change in a key competitor's sales, price or reviews.
SCENARIO-DETAIL / LOCALIZED DECISION BRIEF
Home Textile Product Opportunity and Competitor Discovery
Business trigger: The product team starts research during quarterly category planning, a new collection proposal, or a material change in a key competitor's sales, price or reviews.
REFERENCE_ARCHITECTURE · APPROVAL_REQUIRED
DECISION RECORD / C.14
What this route helps you decide
Source-traceable reference · pp.32–33
Goal
Turn market signals, competitor listings, review pain points, material and process facts, and supply feasibility into evidenced opportunity cards and project inputs.
Risk / exception
Lower the evidence grade when a source is unauthorized, samples duplicate, markets differ or product facts are incomplete. Never present one competitor's performance as an industry conclusion.
Close condition
The research boundary is explicit; competitor evidence is locatable; opportunities map to pain points; supply feasibility receives human review; the decision and follow-up tasks are traceable.
Next safe action
Limit the work to one market and category, then confirm authorized sources, sample deduplication and the Owner of supply-feasibility review.
KNOWLEDGE → COMPARISON → DIRECTION → OPTIMIZATION
Evidence stays attached to the decision.
The full-detail canonical evidence record remains available in Chinese. IDs, Truth classes, boundaries, and source references stay unchanged across languages.
Knowledge
Source-traceable reference
Comparison
Compare the same operating fields before choosing a direction.
Direction
Confirm the owner, authority, human gate, and readback rule.
Optimization
Define a baseline, target, owner, and observation window before claiming impact.