Trigger
The product team starts research during quarterly category planning, a new collection proposal, or a material change in a key competitor's sales, price or reviews.
SCENARIO-DETAIL / LOCALIZED DECISION BRIEF
Business trigger: The product team starts research during quarterly category planning, a new collection proposal, or a material change in a key competitor's sales, price or reviews.
REFERENCE_ARCHITECTURE · APPROVAL_REQUIRED
Confirm source, Truth and maximum action boundary before moving it into a fixed-field comparison.
Review the reference architecture only. This page does not connect systems, execute actions or present a candidate as deployed.
Only the current scenario ID enters the comparison view; no direction is saved and no pilot is submitted automatically.
REFERENCE_ARCHITECTURE · APPROVAL_REQUIRED · REFERENCE SUPPORT ONLY · NO PRODUCTION CONNECTION · NO CUSTOMER EFFECT CLAIM
DECISION RECORD / C.14
Source-traceable reference · pp.32–33
The product team starts research during quarterly category planning, a new collection proposal, or a material change in a key competitor's sales, price or reviews.
Turn market signals, competitor listings, review pain points, material and process facts, and supply feasibility into evidenced opportunity cards and project inputs.
Lower the evidence grade when a source is unauthorized, samples duplicate, markets differ or product facts are incomplete. Never present one competitor's performance as an industry conclusion.
The research boundary is explicit; competitor evidence is locatable; opportunities map to pain points; supply feasibility receives human review; the decision and follow-up tasks are traceable.
Limit the work to one market and category, then confirm authorized sources, sample deduplication and the Owner of supply-feasibility review.
KNOWLEDGE → COMPARISON → DIRECTION → OPTIMIZATION
The full-detail canonical evidence record remains available in Chinese. IDs, Truth classes, boundaries, and source references stay unchanged across languages.
Source-traceable reference
Compare the same operating fields before choosing a direction.
Confirm the owner, authority, human gate, and readback rule.
Define a baseline, target, owner, and observation window before claiming impact.