Trigger
For new-product content, a listing revision, search-term review or collection visual update, operations submits product facts and a target market.
SCENARIO-DETAIL / LOCALIZED DECISION BRIEF
Keyword, Selling Point and Series Content Planning
Business trigger: For new-product content, a listing revision, search-term review or collection visual update, operations submits product facts and a target market.
REFERENCE_ARCHITECTURE · APPROVAL_REQUIRED
DECISION RECORD / C.15
What this route helps you decide
Source-traceable reference · pp.34–35
Goal
Generate reviewable keyword clusters, a selling-point evidence table and a collection content board from search intent, product facts, competitor expression and compliance constraints.
Risk / exception
Do not publish high-volume terms that are irrelevant, unsupported or potentially misleading. Pause downstream work when parent-child variants or marketplace fields conflict.
Close condition
Keywords have sources; claims have product evidence; product and compliance reviewers approve content; localization retains the source version; publication results are read back.
Next safe action
Choose one SKU and target market, then confirm product facts, prohibited claims and publication reviewers.
KNOWLEDGE → COMPARISON → DIRECTION → OPTIMIZATION
Evidence stays attached to the decision.
The full-detail canonical evidence record remains available in Chinese. IDs, Truth classes, boundaries, and source references stay unchanged across languages.
Knowledge
Source-traceable reference
Comparison
Compare the same operating fields before choosing a direction.
Direction
Confirm the owner, authority, human gate, and readback rule.
Optimization
Define a baseline, target, owner, and observation window before claiming impact.